SenSen launches Gemineye app for compliance enforcement

By on 26 March, 2019

Artificial intelligence startup SenSen Networks has launched an AI-driven smartphone app for local councils to drive enforcement on compliance issues such as illegal dumping and parking infringements.

GeminEye, the firm’s cloud-based, AI-powered smartphone app, is designed to give municipal councils and city authorities an affordable means of enforcement that uses data captured from a smartphone’s sensors in conjunction with SenSen’s AI engine.

Michael Doherty, director of sales and marketing for SenSen, said that the app can be used by anyone, it will analyse the captured data and inform the relevant authorities.

“Using today’s strong smartphone camera capabilities and processing power in modern Android devices, Gemineye provides cities worldwide with a cost-effective solution designed to tackle even the most resource demanding of smart city analysis solutions, such as illegal dumping,” he said.

Doherty said that GeminEye can work with other sensors and data sources too, such as automated on-street & off-street parking enforcement vehicles fitted with ANPR cameras, time servers, GPS and fixed CCTV cameras.

Responding to questions about privacy concerns, Doherty said that SenSen had an automatic face-blurring feature integrated into the app, and the only data captured by the illegal dumping service was licence plate information.

“Privacy and security is not something SenSen Networks takes lightly, and we ensure that we are in complete compliance with the privacy laws in all markets we operate – much like any surveillance or enforcement technology,” he said.

“The only data gathered by Gemineye’s illegal dumping monitoring feature is licence plates. This data is then shared with relevant authorities alongside a timelapse of images who will use it to identify, investigate and act on appropriately, such as issuing infringements.”

The app is launching with initial services based around enforcement for parking infringement and illegal dumping, but SenSen CEO Subhash Challa sees many future applications.

“The power of Gemineye is enormous for the future. You could have every retailer in the world using the app to track their stores or foot traffic within them. You could have manufacturers using it to advise on new efficiencies. Mining and construction could also use it for health and safety. There are different applications for Gemineye in every city, industry and business in the world,” he said.

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