Sensis adds aerial imagery to B2B mapping service

By on 7 October, 2010
At the spatial@gov conference, mapping services provider Sensis has announced a partnership that will boost its mapping product line-up by signing a joint agreement with photo and terrain mapping provider to provide aerial imagery with its maps.
The aerial imagery (called PhotoMaps) provided by will add significant value to Sensis’ existing range of B2B products, including in-car navigation and routing systems, by having all routing, tracking and mapping requirements available from one provider.’s highly accurate imagery will also be used to help Sensis improve the quality and detail of its existing maps.
The announcement was made yesterday at the spatial@gov Conference & Exhibition in Canberra that sees Sensis exhibit alongside peak spatial organisations in Australia and New Zealand representing the public, private, research and professional sectors of the spatial community.
“ is a leading provider of high-resolution aerial imagery. This partnership enhances our continued commitment to provide customers with the most innovative and up-to-date mapping information available," said group manager of location navigation at Sensis, Peter Barclay.
“ offers a high frequency of updates to its imagery of capital cities and major regional centres. With regular coverage of more than 75% of Australia’s population, is changing the way governments, companies and communities see their world online,” said Mr. Barclay. chief executive officer Simon Crowther said the partnership is a ground-breaking agreement for the online mapping company.
"This agreement provides with the opportunity to engage with the vast network of Sensis clients across government and industry," said Mr Crowther.
"We believe the combination of our clear, current and changing PhotoMaps with the comprehensive mapping products Sensis offers will equip new and existing customers with a locational capability that reflects what is on the ground right now."
The memorandum of understanding forms a basis where both Sensis and may on-sell either company’s products to new or existing government or commercial clients in Australia and New Zealand.
At the spatial@gov Conference & Exhibition, Sensis also showcased one of its new mapping vehicles. Armed with five state-of-the-art cameras on its roof, the Whereis four-wheel-drive (4WD) is set to capture new road networks and key points of interest for Whereis to add to its extensive navigation map database of Australian cities, towns, landmarks and roads.

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