NavigatAR: towards Covid-safe events?

By on 12 August, 2020

NavigatAR intelligent wayfinding system combines projection mapping, AI and to help maintain personal space in crowded environments.

NavigatAR has just been launched by UK marketing and design consultancy 2LK, which claims that the tool is a Covid-proof intelligent wayfinding system.

The product appears to be an AR-based dynamic wayfinding system that assists people to maintain social distancing measures, projecting a ‘safe zone’ around punters.

Andy Sexton, partner and executive creative director at 2LK, said that the tool is aimed at giving people confidence to return to public spaces and events.

“As commercial and cultural spaces begin to open their doors around the world, more and more rules seem to be introduced, many appearing to contradict each other. NavigatAR aims to take confusion out of the equation, so that people can return to their favourite shops, events and leisure destinations with confidence, knowing that they will be able to keep their personal space personal,” he said.

“Regardless of where we find ourselves, risk rises and falls depending on many dynamic variables. To effectively govern our actions and movements, we need real-time data and dynamic visual guidance.”

The tool offers event organisers options to re-route movement through venues, encouraging single direction movement to reduce risk. Velocity of traffic, speed and direction can be tracked to assist with effective cleaning procedures.

This may be the first in a new crop of spatial tools aimed at rethinking physical interactions in a Covid-affected world. View the promotional video for NavigatAR below.

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