Newly established information transformation advisory firm, Permuto, launched without fanfare at the Locate14 conference in Canberra.

Setup by industry veteran Brett Madsen, the organisation is dedicated to transforming information for businesses.

“We are aiming at the internal business processes of an organisation: how information is the key driver between different systems, whether that be CRM/Email/Accounts or GIS/Assets/Corporate. Not only targeting the spatial components of the data, but all information,” said Brett Madsen, founder of Permuto.

“Permuto has recently worked with commercial businesses and government clients to allow them to better leverage the information they hold in one system across all systems they have.”

Permuto have established an office in the Sydney CBD and are working with clients across Australia, New Zealand and Asia. For more information, visit the Permuto website.