PSMA Australia has announced a new sales model and customer-facing brand — welcome, Geoscape.

Whilst it may not seem like such a surprise for PSMA to take the moniker of their flagship product, the announcement represents more than just a name change — it represents a significant restructure of PSMA’s operations.

The new company now offers all of the data products owned by PSMA to customers directly, rather than through partners. Geoscape now represents all of PSMA’s data — the G-NAF address database, solar panels, planning zones, surface cover — rather than just the built environment data product, the Geoscape of old.

“The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders,” said PSMA Australia CEO, Dan Paull.

“Our brand may be new, but it’s built on the expertise Australian businesses and governments have relied on for decades.”

The company says that direct engagement with customers will improve collaboration with Geoscape product development teams, allowing the co-development of new products and services.

“Our mission is to provide data-smart businesses with the best available location data, packaged and ready-to-use, describing Australia’s economically important infrastructure: its buildings, real estate, transport networks and more – all kept up to date as the nation changes,” said Mr Paull.

Geoscape said that it seeks to establish new data partnerships under its new model, looking to incorporate new data sources directly into its products.

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