Panel session: Knowing where you are

By on 23 February, 2012
At GeoNext, there will be a panel session, entitled “Knowing where you are”, that will discuss the commercial opportunities that arise from knowing the location of the consumer at the point of sale.
GPS, Augmented Reality and NFC are technologies that are key in the next wave of services that will be centred on a consumer’s location. Several innovative services and marketing campaigns have already been done, and with the onset of NFC based payments, your purchase history and location at POS will unleash a new wave of innovation.
What are some of these services we will see? What has worked? What did not work? When will we see this unfold? Hear from a panel consisting of experts across the mobile services, marketing and advertising, and payments fields.
The panelists will be:
  • Jennifer Wilson (Moderator), Director, The Project Factory.
    Jennifer is a Director of The Project Factory, a specialist producer of creative multiplatform and transmedia projects across web, mobile, social media, games and virtual worlds.
  • Adam Dunne, CEO, AURA Interactive.
    Since being promoted to CEO in 2004, Adam has led the company from start-up to become Asia Pac’s leading mobile and interactive media solutions provider specialising in mobile location-based advertising, interactive out-of-home media and m-commerce
  • JT Klepp, Managing Director, mobiOne.
    JT is a strategic advisor for the digital media industry, with a special focus on social media, mobile marketing and digital entertainment.
  • Kit MacGillivray, Senior Consultant, brainmates.
    Kit has been creating location-based products and services for web and mobile since the beginning.
  • Jonathan Barouch, Founder and CEO, Roames.
    Roamz is a location based service leveraging social content to allow users to view what’s happening around them in real-time.
Be sure to attend this panel to gain an insight into where location-based POS services are heading, and how you can leverage this new technology.
GeoNext will run on the 29 February 2012 at the Australian Technology Park in Sydney. More information and registrations are available at
Don’t forget, registrations are still open!

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