Nokia has appointed Sean Fernback as president of HERE, and as a member of the Group Leadership team, effective November 1, 2014.

Sean Fernback, who has been serving as senior vice president at HERE, is a trained engineer and a recognised technology expert with experience in the location, automotive, consumer and telecommunication businesses gained across his 25 year career.

Sean joined Nokia in early 2014 from TomTom, where he was a senior vice president of engineering & product development and a member of the management team. At TomTom, he was responsible for overall consumer map production and distribution for the consumer market, hardware development, manufacturing and software engineering. Prior to joining TomTom in 2006, Sean served as chief technology officer of both TV Compass and Boardbug; chief information officer of Pogo, and other entrepreneurial positions.

“Location intelligence is becoming more important for businesses everywhere and we look forward to further unlocking the potential of that business,” said Rajeev Suri, president and CEO of Nokia. “I believe that Sean has the insight and skills to lead and inspire the HERE team as it moves towards its goals.”

Sean Fernback, said, “Our maps and location cloud will be critical enablers for automated driving as well as new location experiences for enterprises and consumers. I am pleased to be leading the team that makes it happen.”