Pitney Bowes has announced the release of MapInfo Pro 64 bit, which they claim simplifies map production and enables businesses to quickly and easily create and analyse important geographic data.
With this latest release, Pitney Bowes is aiming to simplify and democratise mapmaking for everyday business functions. With an intuitive user interface, live editing capabilities and geomapping functionalities, Pitney Bowes claims that MapInfo Pro 64 bit will cut training time for users down by 70 percent, from two weeks to two days.
“We live in a world based on connection. Business professionals, regardless of industry, want to take real world data and see it in new ways,” says James Buckley, senior vice president and general manager of Location Intelligence at Pitney Bowes. “But understanding these connections is more than just seeing them – it’s about using those visualisations to outshine the competition, to improve the customer experience and to make better, more informed business decisions. MapInfo Pro 64 bit is empowering business professionals to make these data-driven decisions by bringing map making to their fingertips.”
MapInfo Pro 64 bit is host to a large source of data from on-the-ground experts around the globe. Product users have access to 350 unique datasets, gathered across 240 countries/territories and 13 distinct categories, including 85 million points of interest.
Now, mainstream industries in 125 countries, across 16 languages are using Pitney Bowes software to drive innovation; samples include:
- Wireless telecommunications organisations are using maps to make more targeted and accurate network plans.
- City planners and economic developers are using maps to more efficiently plan and optimise local citizen services.
- Insurance providers are using maps to better assess high risk areas and enable their customers to receive the right coverage.
- Retailers are using maps to deliver more targeted marketing and increase revenue through site location planning.
- Financial service institutions are using maps to discover areas of economic growth and better predict opportunities of investment.
- Mining companies are using maps to visualise copper concentration measurements in resource exploration.