Global data solutions provider has rebranded to Precisely with a new strategy, following acquisition of Pitney Bowes software and data business late last year.

‘I can recall the exact day that it was evident a new company name was all but certain: August 26, 2019, the day Syncsort announced it was acquiring the Pitney Bowes Software & Data business,’ writes Chief Marketing Officer Kevin Ruane on the company’s blog.

Syncsort has gone from strength to strength in recent years, with its revenue and enterprise value nearly doubling under the stewardship of CEO Josh Rogers, according to Mr. Ruane.

Under the new Precisely brand, the firm’s solutions portfolio is now divided into five new classes. Locate is Precisely’s location intelligence line, taking in MapInfo, streets, points of interest, Spectrum spatial and geocoding. Verify contains data quality tools including Trillium, Spectrum Context and Spectrum Quality, Integrate is the data integration line for optimising legacy data in today’s systems, while Engage contains solutions for managing customer engagement.

“Advancements in storage, compute, analytics, and machine learning have opened up a world of possibilities for enhanced decision-making, but inaccuracies and inconsistencies in data have held back innovation and stifled value creation. Achieving data integrity is the next business imperative,” said Josh Rogers, CEO of Precisely.

“Put simply, better data means better decisions, and Precisely offers the industry’s most complete portfolio of data integrity products, providing the trusted link between data sources and analytics that helps companies realise the value of their data and investments.”

The new Precisely brand brings together a business with an annual revenue north of $900m AUD, 2,000 employees, and 12,000 customers, including 90 of the Fortune 100.

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