Aptella acquires two Synergy Group business units

By on 10 May, 2024
Synergy Group staff, with Aptella CEO Martin Nix (front row, fourth from left).

Australian firm Aptella (formerly Position Partners) has expanded its reach within Australia and New Zealand by acquiring Synergy Group’s positioning, rental and equipment businesses in New Zealand and Synergy PaveSmart in Australia.

The agreement makes Aptella the sole distributor for Topcon construction and surveying systems across Australia and New Zealand and extends the company’s road and infrastructure portfolio to include paving consulting services.

“We look forward to welcoming Synergy employees to the Aptella team and working together to provide customers with streamlined, consistent experiences across all countries we do business in,” says Martin Nix, Aptella CEO.

Synergy PaveSmart is a Brisbane-headquartered paving and asphalt consultancy that offers end-to-end paving technology solutions.

“With a proven track record that spans a large number of projects throughout Australia and New Zealand, the PaveSmart team’s considerable expertise and skillset will complement our consulting services business and offer customers a comprehensive solution portfolio for infrastructure projects,” added Nix.

In New Zealand, Aptella is taking over the assets of Synergy Positioning for the distribution and support of Topcon, Steelwrist and other related construction and surveying solutions. Synergy Positioning will continue to distribute laser scanning and additive manufacturing products.

“Our New Zealand customers can access the full range of Topcon and Sokkia instruments for their positioning and machine control needs, along with other leading innovations from our supply partners around the world,” said Nix.

“The combined expertise and local know-how of our employees will give our customers access to a large network of capable people that can support their projects, whether in the field or digitally using our unique remote access technology.”

Synergy Group Founder and CEO, Mike Milne, said that “Our valued Topcon and Steelwrist customers will be in good hands with Aptella, with continuity of local service and support in New Zealand and the dedicated paving team in Australia.”

Aptella, formerly Position Partners, supports the civil construction, building, mining, geospatial and related industries with a wide range of positioning and automation solutions to enable customers to capture reality and bring digital designs to life in the built environment. When the company announced its rebrand in December 2023, it said it was doing so to better reflect the entirety of its intelligent positioning and automation offerings.

Aptella is majority owned by global Japanese firm, Mitsui & Co. Ltd. Aptella’s expansion with the acquisition of Synergy Positioning and Synergy PaveSmart, is in alignment with Mitsui’s strategy of digital transformation across multiple sectors.

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