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The world of cutting-edge spatial technology will open up next week when global computer giant IBM and top international location data provider Navteq unveil their latest developments at Australasia’s largest spatial industry conference, Ozri 2011.

 

Hosted by location intelligence specialists Esri Australia, the market leader in Australia’s $2.1 billion spatial industry, Ozri is now in its 25th year and has carved out an unrivalled reputation as the Asia Pacific region’s premier showcase for the latest advances in Geographic Information System (GIS) technology.

 

Other exhibitors include satellite imagery innovator GeoEye, which has its own fleet of Earth observation satellites, and business analytics firm NICE, which services more than 80 Fortune 100 companies.

 

Ozri 2011’s Technical Director Kellie Lacey said partnering with the ICT industry’s most innovative and successful companies means attendees get to see firsthand how spatial technology is increasingly becoming the new standard inclusion for commercial business systems.

 

“GIS technology is often described as an ‘emerging’ technology; however the truth is it has a rich history dating back some four decades,” Ms Lacey said.

 

“What is emerging is the growing interest in the technology. GIS is quickly becoming the new CRM – a ‘must have’ for businesses seeking to gain a competitive edge.  

 

“IBM is the world’s largest computer services company and no doubt many delegates would be using their hardware and software.

 

“For those delegates, the company’s presence at Ozri is a fantastic opportunity to learn how other Australian businesses have integrated GIS technology into their current IBM infrastructure to drive greater ROI.

 

“Navteq’s location data shares a similar level of market dominance, being used in around 85 per cent of car navigation systems.

 

“One of the products Navteq is showcasing at Ozri provides drivers with information about average speed of travel for specific sections of roadways, so they can avoid typical congestion areas and calculate the ideal route for different times of the day, based on historical traffic flow patterns.