Hera introduces aggressive imagery pricing strategy

By on 16 February, 2016

Hera systems satellite

Hera Systems has unveiled an aggressive, simple pricing for high-resolution satellite imagery and video. The competitive structure includes per-square-kilometer pricing as low as US$1 for archived one-meter resolution imagery, US$2 for freshly tasked one-meter imagery orders, and US$3 for 50-centimeter resolution products.

In setting the new pricing scheme, Hera Systems will reduce the order-size threshold for newly tasked imagery – doing away with the high price tags typically associated with minimum order-area requirements. Initial order thresholds are set at US$99 for newly tasked imagery. “We believe this is a game-changer for organisations that value the benefits these products have to offer. Gone are the days of having to seek budget approval for an imagery purchase,” said Thurgood.

Hera Systems has indicated it is targeting organizations with a large appetite for Earth information products for continual, ongoing monitoring activities. In comparison to industry standards, the company’s products will be the most affordable, easy-to-access high-resolution satellite imagery ever available.

“Until now, putting fresh satellite imagery to work has required deep pockets, a PhD in image processing and a great deal of patience,” said Joe Thurgood, vice president of corporate development and marketing for Hera Systems “We are taking the mystery out of buying these products by making them much more accessible,” Thurgood said.

The company also eliminates product uplifts for multispectral data, simplifies licensing complexities, clarifies and reduces order confirmation times, and makes subscription models simpler and more affordable.

Products for enterprises will be made available self-service style via Hera Systems’ innovative GeoSnap apps, which simplifies the ordering and pricing process.

This come after Hera Systems announced the launch of its constellation of real time 1HOPSat satellites (1st-Generation High Optical Performance Satellite). Later this year a total of nine one-meter resolution satellites are booked to launch beginning in November 2016, equipping Hera Systems to deliver fresh, daily imagery and video as well as intelligent analytics and derived information products starting in early 2017.

For further information visit www.herasys.com.


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