eMap, developed by Wellington geospatial firm Terralink International and launched last week, is a SaaS location intelligence tool that allows organisations to integrate their own data with other external geospatial, land and property information.
The eMap service is targeted at companies without GISystems, many of which still have a need for spatial analysis of their data, in relation to other external datasets.
Terralink managing director Mike Donald says that there is a great deal of momentum and excitement at government levels around the world about the potential for geospatial data to unlock growth and productivity.
“If you look around, almost everyone now has a smartphone which makes use of location intelligence. Business is only just starting to tap into this technology and its potential.”
Mr Donald says eMap has several key advantages for business: it’s readily customisable, it’s based on high quality national land and property datasets, it’s scalable and quick and easy to get up and running for any organisation.
“Real business intelligence comes from combining your information with others. With eMap you’ll be able to upload the location of your assets and customers, as well as the location of your competitors and create sales territories, or even measure distances and calculate land area.”
He says this means users can easily bring their own organisational data into the system, giving them a real-world picture of their business operations and opportunities, at a much lower cost than setting up and maintaining their own GIS.
This is most attractive to the SME market.
“We believe eMap will bring location based intelligence to government agencies and the corporate mainstream, but we are most excited by the potential for SMEs using eMap. Finally SMEs can really tap into geospatial and use it to develop their businesses.
“SME’s make up over 90% of all businesses in the NZ economy, but so far geospatial has been the domain of large corporations or government agencies,” he says.
For more information visit http://www.emap.co.nz/