Two heavyweights of Australia’s $2.1 billion geospatial industry have joined forces in an industry-first partnership designed to expand spatial technology into new, ‘untapped’ markets.
GIS specialists, Esri Australia, and the nation’s peak spatial professionals body, the Surveying and Spatial Sciences Institute (SSSI), announced the alliance at the International Surveying and Spatial Sciences Conference (SSSC) in New Zealand last week.
The move follows a record year of growth for the spatial industry, which saw GIS technology play a vital role in emergency response during the Queensland flood and cyclone disasters; underpin think tank forums for the Committee for Economic Development (CEDA); and expand its footprint in sectors such as insurance, utilities, mining and resources.
Esri Australia managing director Brett Bundock said together the two organisations would facilitate a series of strategic round table discussions with business leaders from sectors where GIS is not yet established.
“Our goal here is to pave the way for an expansion and use of the science into non-traditional markets,” Mr Bundock said.
“We are bringing together some of the Australian spatial industry’s chief thought leaders to not only determine ways we can foster growth in traditional markets – but also how we can continue to forge a strong position for the technology in emerging sectors, like agribusiness, health and engineering.
“Following the public role of GIS during this year’s flood crisis in Queensland, a number of sectors are now looking with great interest to how the technology can strengthen their decision-making.
“GIS is a game-changing technology – in any industry – and through research, round-table discussions and promotional forums, we intend to build a deeper understanding of that potential across the broader Australian business community.”
The alliance is expected to drive new training and educational opportunities in the local market, and see the production of joint industry reports and in-depth analysis of challenges facing the spatial industry.
SSSI CEO Roger Buckley said the partnership was the first of its kind entered into by the peak industry body, whose membership includes hundreds of Australia’s leading spatial technology professionals.
“This is a unique case of two market leaders sharing data, expertise and market intel to champion geospatial technology,” Mr Buckley said.
“Together, we have an unmatched ability to drive growth in the spatial sector – and support organisations around the country in their use of location intelligence.
“There are many businesses who don’t yet understand where spatial technology can fit within their organisation and through this partnership, we’re here to say ‘let us show you’.”
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